Prioritising
Do you regularly feel that there is not enough time in the day to get everything done? You will be surpised at how much more efficient you are when you allocate your time effectively.
The issue isn’t to get rid of tasks, but to make two key decisions:
- Which order shall I do the tasks in?
- How much of my time shall I allocate to each task?
The answers to these questions depend on the urgency and the importance of the tasks.
These two things are not the same! Often they are not connected at all. An urgent task may not be important (what is importance?) so it needs to be done straight away but in a short time. An important task may not be urgent, so it can be done later but it deserves to have a large chunk of time allocated to it.
The biggest time saver is to reduce the time spent on unimportant (though perhaps urgent) tasks.
Urgency comes from outside of you; usually from other people, sometimes from natural processes e.g. the seasons. Urgency is relatively easy to measure. The result of urgency should be when you do something.
Importance comes from within you, or within your organisation. It’s a matter of choice and depends on your goals and values. For example football may be important to you or it may not be, there’s no right or wrong, it’s a matter of choice. But it will (or should!) affect how much time you allocate to it.
The objective of time management is to work out what is important and to then find ways to spend as much time as possible on those important things.
Are you ready to go one step further? The online course features over 2 hours of video instruction and a series of interactive diagnostic tools. Click here for more information.

